Para Ela - Our New Coffee Bean
In the coffee industry, women make up a significant proportion of the labour force but are under-represented in leadership and decision-making roles.
As a result, they bear the brunt of increasing poverty and social disadvantage all along the global coffee supply chain, particularly in the primary production stage. To combat this inequality, we work with our coffee growers on a project called Para Ela, which translates literally to - For Herself.
During the 4 month hand selection and sorting season, to financially empower the women of Campos Altos and shine a light on the financial disparity occurring in the country, our suppliers take action and dedicate the entire hand selection and micro lot production to be harvested by women only.
During the hand selection season, the pickers earn 50% higher wages than the regional average, and employee household incomes increase by 85% during the picking season as a direct result of the Para Ela production. This gives women more control over their household income which is fundamental to their financial security.